Fachartikel
2007-2008
Kollmann, Tobias / Suckow, Christina (2008)
Sustaining the brand idea in electronic environments, in: International Journal of Business Environment, Vol. 2 (2008), No. 2, S. 153-167.
Kollmann, Tobias / Herr, Christian T. / Kuckertz, Andreas (2008)
Nicht-lineare Wirkungszusammenhänge zwischen Gründungsorganisation und subjektivem Unternehmenserfolg – empirische Befunde, in: Zeitschrift für Betriebswirtschaft, Bd. 78, Nr. 6, S. 651-670.
Kollmann, Tobias / Häsel, Matthias (2008)
Cross-channel cooperation: on the collaborative integration of online and offline business models of e-entrepreneurs and traditional SMEs, in: International Journal of Entrepreneurship and Small Business, Vol. 6 (2008), No. 2, S. 212-229.
Kollmann, Tobias / Suckow, Christina (2007)
The corporate brand naming process in the net economy, in: Qualitative Market Research, Vol. 10 (2007), No. 4, S. 349-361.
Kollmann, Tobias / Häsel, Matthias (2007)
Reverse Auctions in the Service Sector: The Case of LetsWorkIt.de, in: International Journal of E-Business Research, Vol. 3 (2007), No. 3, S. 57-73.
Kollmann, Tobias / Christofor, Julia / Kuckertz Andreas (2007)
Explaining individual entrepreneurial orientation: conceptualisation of a cross-cultural research framework, in: International Journal of Entrepreneurship and Small Business, Vol. 4 (2007), No. 3, S. 325-340.