Forschung
Forschung

1997-1998

News

Kollmann, Tobias (1998)

Marketing for electronic market places - the relevance of two "critical points of success", in: EM - Electronic Markets, Nr. 3, Vol. 8 (1998), S. 36-39.

Kollmann, Tobias (1998)

Elektronische Marktplätze: Spielregeln für Betreiber virtueller Markträume, in: der markt - Zeitschrift für Absatzwirtschaft und Marketing, Nr. 146/147, Jg. 37 (1998), S. 198-203.

Kollmann, Tobias (1998)

The Information Triple Jump as the Measure of Success in Electronic Commerce, in: EM - Electronic Markets, Nr. 4, Vol. 8 (1998), S. 44-49.

Weiber, Rolf / Kollmann, Tobias (1998)

Competitive advantages in virtual markets - perspectives of "information-based-marketing" in cyberspace, in: EjoM - European Journal of Marketing, Nr. 7/8, Vol. 32 (1998), S. 603-615. (Highly Commended Award)